The JW Marriott Camelback Inn Resort & Spa has announced that it will unveil its new Ambiente golf course at Camelback Golf Club in the fall of 2013. Spanish for the word “environment,” Ambiente, which is designed with a detailed eco-friendly focus, will become the first new golf course development project in the Phoenix-Scottsdale and Paradise Valley areas in over five years, and one of a select group of new courses to be built nationwide.

The completion of the $10 million Ambiente golf course will culminate a seven-year, $70 million Marriott renewal project at Camelback Inn, designed to blend reverence for the past with relevance for the future. From preserving the resort’s 1930s adobe brick to the stylish renovation of the Inn’s 453 casita-style guestrooms, and from a new 20,000 square-foot, hi-tech grand ballroom to the debut of BLT Steak, Laurent Tourondel’s modern American steakhouse, the renewal project involved virtually every aspect of the historic resort. Today the new-look 125-acre Camelback Inn, set on its Sonoran Desert surroundings in Paradise Valley, strikes the perfect balance between showcasing the best of the resort’s storied past, while setting a visionary course for the future.

Adding to the lore of Camelback, Ambiente is expected to gain golf industry-wide acclaim for its distinct design, the challenging, yet enjoyable experience it presents to golfers of all levels and the overall aesthetic and environmental qualities it brings to the Phoenix-Scottsdale area. In concert with the popular Padre golf course, Ambiente will help to establish a one-of-a-kind 36-hole Southwest golf destination, for both leisure and group golfers, within the enchanting resort atmosphere of the Camelback Inn.

“Ambiente is more than just a new golf course, for it represents the final phase in Marriott’s unmatched commitment to reinvigorate Camelback Inn for the future, while preserving its history and the unique Southwestern style that has made it a favorite for generations of travelers,” said Jim Rose, General Manager, JW Marriott Scottsdale Camelback Inn Resort & Spa. “While Ambiente is sure to distract golfers with its natural beauty and breathtaking views of Mummy Mountain, Camelback, the McDowells and the Phoenix Mountain Preserve, our golfing guests will find a friendly test of skill and shotmaking that will redefine the golf experience at a resort long known for its exceptional service, palette pleasing food, luxurious accommodations and spirit of adventure.”

The launch of Ambiente, which replaces the old Indian Bend golf course, will create a uniquely different golf experience than the Padre course, which today is regarded as a great parkland style golf course that, while scenic, boasts numerous water hazards, towering Pine and Eucalyptus trees and 18 golf holes that will test every golfer’s ability. In contrast, Ambiente, which was designed by notable golf architect Jason Straka on behalf of Hurdzan/Fry Environmental Golf Design, will present a distinct challenge where accuracy and a good strategy command the day, as every hole will force even the best players to focus on each and every shot. Golfers will find the eye-catching elevation changes, as well as rolling fairways with significant drops throughout the course, are among its most striking features.

Ambiente will also feature five sets of tee boxes, designed to positively impact today’s golf industry “growth of the game” effort. The new forward tees have no forced carries and offer easier approach angles, which create opportunities for aspiring golfers to enjoy regardless of their playing ability. One of the most golfer-friendly features of Ambiente is the creatively shaped greens. The overall green acreage, which stands at about 122,000 square feet, offers great movement, character and feel. Visually intimidating, the putting surfaces are very fair, but will challenge golfers to bring their best putting stroke every time out.

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